European Business and Marketing Strategic Issue Book

The New Europe - Myths and Reality The European Union and its Effect on Business Europe and the Global Economy Marketing in Europe Joint Ventures and Strategic Alliances Case 1. Benetton Risk and Reward in Franchise Distribution Case 2. The Body Shop International An Ethical Success Case 3. British Aerospace Regional Aircraft Strategy Case 4. East German Glassware Industry The Retailer-Manufacturer Interface in a Centrally Planned Economy Case 5. The European Airline Industry Case 6. EVC The European PVC Industry and the Creation of the European Vinyls Corporation - An Anglo-Italian Joint Venture Company Case 7. Free-Market Football EU Law and the Professional Football Industry in Europeb Case 8. The German Life Insurance Industry The Impact of Demographic Change Case 9. Henkel New Business Opportunities as a Result of Increased Environmental Awareness and Environment-Protecting Legislation Case 10. Lego The Case of the Simple Building Blocks Case 11. Makro The Growth of Self-Service Wholesaling in Western Europe Case 12. Millenium Case 13. Nissan in the UK The Japanese ‘Invasion’ of the European Car Market Case 14. The Olympic Bid - Manchester 2000
Case 15. Philips Electronics Reshaping for the 1990s through Strategic Alliances Case 16. Scottish and Newcastle Breweries