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Essentials of New Product Management Book

Essentials of New Product Management
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  • Essentials of New Product Management
  • Written by author Glenn L. Urvan, John R. Hauser, Nikhilesh Roy Dholakia
  • Published by Prentice Hall, 1986/07/01
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Authors

I. INTRODUCTION.

1. Introduction to Product Management.
2. Product Strategy and the Innovation Process.


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