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| Acknowledgments | ||
| About the Authors | ||
| Introduction | ||
| Pt. 1 | Integrating the Internet Inside Your Company | 1 |
| Ch. 1 | Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship | 3 |
| Ch. 2 | Using the Net as a Resource for Human Resources | 35 |
| Ch. 3 | Mining the Internet for All It's Worth | 63 |
| Ch. 4 | http://007: Spying on Your Competitors and Yourself | 97 |
| Pt. 2 | Integrating the Internet into Your Marketing | 129 |
| Ch. 5 | Your Brand Image and the Internet | 131 |
| Ch. 6 | Retail: Setting Up Shop on the Net | 169 |
| Ch. 7 | Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In | 203 |
| Ch. 8 | Direct Marketing and Sales Support | 233 |
| Ch. 9 | Public Relations, the Internet Way | 271 |
| Essential Tips for Surviving the Dot-Com Fallout | 303 | |
| Afterword | 305 | |
| Index | 307 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Stephen R. Duff
reviewed Essential business tactics for the Net on November 20, 2011
Essential business tactics for the Net
Average. J. David Kuo is obviously a nice guy, but I spent far too much time reading about his girlfriend for my liking, who then became his wife etc. I'm sure they are all lovely people but that wasn't what I was in it for. On a side note, the geezer that started the company he worked for was a megalomaniacal nutter, but in a fun way, not a Trump way.
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Add Essential business tactics for the Net, How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes, Essential business tactics for the Net to the inventory that you are selling on WonderClubX
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Add Essential business tactics for the Net, How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes, Essential business tactics for the Net to your collection on WonderClub |
