Entrepreneurship: Starting and Operating a Small Business Book

UNIT I: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
The Honest Tea Business Plan
3. Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
Unit III: Case Study: Mo's Chowder
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit IV: Case Study: Avocent

APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED APPENDIX II: SAMPLE STUDENT BUSINESS PLAN APPENDIX III: BIZBUILDER BUISINESS PLAN APPENDIX IV: RESOURCES FOR ENTREPRENEURS APPENDIX V: USEFUL FORMULAS AND EQUATIONS APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE APPENDIX VII: USING BUSINESS PLAN PRO®
APPENDIX VIII: GLOSSARY