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Foreword Michael Nobel, PhD ix
Acknowledgments xi
The Journey Begins
My Life in and around Small Businesses 3
Principles of Success
Plan-Don't Just Wing It 23
You Must Know What You Don't Know 41
Challenge the Conventional Wisdom 52
No Guts, No Glory 66
Seek an Edge by Finding Your Niche 79
The Key Is the People around You 91
Disaster Always Looms-Survive the Potholes 102
The Tools for Success
Where to Get the Critical Answers and Help 121
Government and Big Business Want to Help 142
Overcoming the Intimidation Hurdle 157
Demystifying Capital and Getting Financial Help 169
Summing Up
ABCs of Success 183
You Can and Will Succeed 198
Where to Get Help on the Web 201
Index 219
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Add Engine of America: The Secrets to Small Business Success from Entrepreneurs Who Have Made It!, Winning business strategies from CEOs of 50 successful small businesses (some of which are now large corporations) who share their experiences to help those starting or growing their own business Small business is the engine that drives America's new e, Engine of America: The Secrets to Small Business Success from Entrepreneurs Who Have Made It! to the inventory that you are selling on WonderClubX
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