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Book Categories |
| Foreword | ix | |
| Acknowledgments | xv | |
| Introduction | xvii | |
| Part I | Using Email to Engage Your Customers | 1 |
| Chapter 1 | Back to the Future | 3 |
| Chapter 2 | Email and Marketing: A Match Made in Heaven | 20 |
| Part II | Taking a Strategic Approach | 35 |
| Chapter 3 | The Many Uses of Email | 37 |
| Chapter 4 | Strategic Planning Leads to Rapid Implementation | 61 |
| Chapter 5 | The Power of Customer Data | 77 |
| Part III | Implementing Customer Dialogue | 97 |
| Chapter 6 | Establishing a Foundation for Individualized Customer Communication | 99 |
| Chapter 7 | Kickoff: Implementing and Operating a Program | 121 |
| Chapter 8 | Measuring and Tracking Success | 165 |
| Chapter 9 | Who's Who? Putting All the Pieces Together | 189 |
| Part IV | Looking Ahead | 207 |
| Chapter 10 | The Engaged Organization | 209 |
| Chapter 11 | The Future of Customer Dialogue | 225 |
| Index | 245 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Engaged Customer: The New Rules of Internet Direct Marketing, In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, engaged customers? The answers to these question, Engaged Customer: The New Rules of Internet Direct Marketing to the inventory that you are selling on WonderClubX
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Add Engaged Customer: The New Rules of Internet Direct Marketing, In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, engaged customers? The answers to these question, Engaged Customer: The New Rules of Internet Direct Marketing to your collection on WonderClub |