Eloquent Images: Word and Image in the Age of New Media Book

In their introduction, Hocks and Kendrick question the notion that "visual culture" and "print culture" are separate, or that new media is where they are combined for the first time: our culture has always been producing hybrids, and we need to stop relying on the binary-based thinking that Bruno Latour identifies with modernist thinking (3).

in "Seriously Visible," Anne Frances Wysocki argues that many new media texts work to make the interpretive acts of understanding their visuals invisible, but in actuality, much interpretive work goes into reading visuals (57).

In "Same Difference: Evolving Conclusions about Textuality and New Media," Nancy Barta-Smith and Danette DiMarco argue that revolutionary rhetoric does not capture the continuity in changes in communication technologies, arguing that claims for cognitive shifts from oral to print to visual literacy are overstated (161). Arguing that visual has been important all along, and that these claims for revolution often ignore pragmatic writing like technical writing (163-164), they show more of a continuity in visuals since the Renaissance.