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Book Categories |
| Pt. 1 | A Real Revolution | 1 |
| Ch. 1 | Overview of Electronic Commerce | 1 |
| Ch. 2 | The Digital Economy | 43 |
| Pt. 2 | B2C EC-Internet Marketing | 83 |
| Ch. 3 | Retailing in Electronic Commerce (E-Tailling) | 83 |
| Ch. 4 | Internet Consumers, E-Service, and Market Research | 118 |
| Ch. 5 | Advertisement in Electronic Commerce | 173 |
| Pt. 3 | B2B EC | 215 |
| Ch. 6 | Company-Centric B2B | 215 |
| Ch. 7 | E-Marketplace and B2B Exchanges | 263 |
| Ch. 8 | B2B Support Services | 308 |
| Pt. 4 | Other EC Models and Applications | 351 |
| Ch. 9 | Dynamic Pricing: Auctions and More | 351 |
| Ch. 10 | Service Industries, Online Publishing, and Knowledge Dissemination | 391 |
| Ch. 11 | Intrabusiness, E-Government and More | 435 |
| Pt. 5 | Building EC Systems | 471 |
| Ch. 12 | Building E-Commerce Applications and Infrastructure | 471 |
| Ch. 13 | E-Commerce Security | 539 |
| Ch. 14 | Electronic Payment Systems | 581 |
| Ch. 15 | Order Fulfillment, Logistics, and Supply Chain Management | 632 |
| Pt. 6 | Implementing EC | 673 |
| Ch. 16 | EC Strategy and Implementation | 673 |
| Ch. 17 | The Regulatory Environment of Electronic Commerce | 730 |
| Ch. 18 | E-Communities, Global EC, and Other EC Issues | 785 |
| Ch. 19 | Mobile Commerce | 823 |
| Glossary | 876 | |
| Index | 891 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Electronic Commerce 2002: A Managerial Perspective, This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured aro, Electronic Commerce 2002: A Managerial Perspective to the inventory that you are selling on WonderClubX
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Add Electronic Commerce 2002: A Managerial Perspective, This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured aro, Electronic Commerce 2002: A Managerial Perspective to your collection on WonderClub |