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Chapter 1. The Ultimate E-Nigma.
Chapter 2. Strategic Fuzziness.
Chapter 3. Strategic Fuzziness (2).
Chapter 4. A CEO's Worst Nightmare: Killer.Com.
Chapter 5. Back to the Future.
Chapter 6. The First Imperative: Clarifying the Business Strategy.
Chapter 7. Demystifying the E-Nigma.
Chapter 8. The Critical Gap: No E-Strategy Architect.
Chapter 9. The Second Imperative: constructing the e-Strategy.
Chapter 10. The Third Imperative: Integrating the Business Strategy and Internet Strategy Processes.
Chapter 11. The Tangible and Intangible Results.
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Add E-strategy pure & simple, Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executi, E-strategy pure & simple to the inventory that you are selling on WonderClubX
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Add E-strategy pure & simple, Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executi, E-strategy pure & simple to your collection on WonderClub |