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Acknowledgments | ||
Chronology | ||
Introduction | 1 | |
1 | The Struggle for Control | 9 |
2 | Expansion | 19 |
3 | Controlling Costs | 33 |
4 | Management | 55 |
5 | Avoiding Competition | 69 |
6 | Advertising Is the Enemy | 89 |
7 | An Advocate of the Working Class | 102 |
8 | "Is It Interesting?" | 120 |
9 | The Legacy of E. W. Scripps | 146 |
App. 1 | Tables | 155 |
App. 2 | Methods | 160 |
Notes | 165 | |
Bibliography | 207 | |
Index | 215 |
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Add E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers to the inventory that you are selling on WonderClubX
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Add E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers to your collection on WonderClub |