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E. W. Scripps and the Business of Newspapers Book

E. W. Scripps and the Business of Newspapers
E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers has a rating of 3.5 stars
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E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers
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  • E. W. Scripps and the Business of Newspapers
  • Written by author Gerald J. Baldasty
  • Published by University of Illinois Press, January 1999
  • Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader
  • Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader
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Book Categories

Authors

Acknowledgments
Chronology
Introduction1
1The Struggle for Control9
2Expansion19
3Controlling Costs33
4Management55
5Avoiding Competition69
6Advertising Is the Enemy89
7An Advocate of the Working Class102
8"Is It Interesting?"120
9The Legacy of E. W. Scripps146
App. 1Tables155
App. 2Methods160
Notes165
Bibliography207
Index215


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E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers

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E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers

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E. W. Scripps and the Business of Newspapers, Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class reader, E. W. Scripps and the Business of Newspapers

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