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| Preface and acknowledgements | ||
| Introduction | 1 | |
| 1 | Overview: the key conclusions | 7 |
| 2 | Definitions and consumer trends | 25 |
| 3 | Learning from the pioneers in electronic selling | 31 |
| 4 | Future growth of electronic shopping: look out for 2005! | 47 |
| 5 | The ES test: how to tell how much your business is going to be affected | 71 |
| 6 | How can retailers respond? | 89 |
| 7 | Ten strategic options for retailers | 103 |
| 8 | The store of the future | 121 |
| 9 | Rapidly improving technology meets growing consumer demand | 131 |
| 10 | The world is changing: assets to knowledge | 153 |
| 11 | Structural difficulties with the Internet will be overcome | 161 |
| 12 | How can manufacturers respond? | 173 |
| 13 | Manufacturers' ten strategic options | 185 |
| 14 | The new marketing imperatives: marketing in the electronic age | 205 |
| 15 | Setting the strategy and mobilising the organisation | 227 |
| App. 1 | The retailer dilemma - can shops still be profitable? | 245 |
| App. 2 | Retail banking case study | 254 |
| List of figures, tables and plates | 261 | |
| Bibliography | 264 | |
| Index | 269 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add E-Shock: The Electronic Shopping Revolution; Strategies for Retailers and Manufacturers, Mass electronic commerce-it's a whole new realm of consumerism, a virtual 24-hour, worldwide sales arena, a burgeoning retail revolution-and it's happening right now. Sounds like heaven for retailers and manufacturers. Right? Then why are so many busi, E-Shock: The Electronic Shopping Revolution; Strategies for Retailers and Manufacturers to the inventory that you are selling on WonderClubX
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Add E-Shock: The Electronic Shopping Revolution; Strategies for Retailers and Manufacturers, Mass electronic commerce-it's a whole new realm of consumerism, a virtual 24-hour, worldwide sales arena, a burgeoning retail revolution-and it's happening right now. Sounds like heaven for retailers and manufacturers. Right? Then why are so many busi, E-Shock: The Electronic Shopping Revolution; Strategies for Retailers and Manufacturers to your collection on WonderClub |