Dublin quarterly journal of medical science (1862) Book

I read about a quarter of this book. First off, I thought it would be more about the science than some sort of self-help approach. Probably my fault.

More importantly, the author makes unsupported assumptions about many topics not directly related to memes. The one that made me give up was when he trotted out the age old myth about too many "dumb people" breeding leading to a lowering of general intelligence. Over the past century, measurements of general intelligence have actually grown significantly (despite the fact that this barely disguised class-ist concern has been around the whole time).

If the author is so lazy in holding offensive views about general topics, I have a hard time having faith in the rigor of his beliefs about memetics.

Read The Tipping Point instead. It doesn't use the trendy meme word, but it covers a lot of the same topics in a more compelling, more rigorous way.