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Book Categories |
| Introduction | ||
| Acknowledgments | ||
| Ch. 1 | Managing the Intangible Side of Business | 3 |
| Ch. 2 | Overcoming Barriers to Integrated Marketing | 23 |
| Ch. 3 | Focus on Brand Relationships | 41 |
| Ch. 4 | Manage Stakeholder Impact and Overlap | 55 |
| Ch. 5 | Develop Strategic Consistency | 69 |
| Ch. 6 | Make Interactivity Purposeful | 95 |
| Ch. 7 | Market the Mission | 126 |
| Ch. 8 | Use Zero-Based Planning Strategy | 148 |
| Ch. 9 | Use Cross-Functional Planning and Monitoring | 169 |
| Ch. 10 | Create Core Competencies | 192 |
| Ch. 11 | Make Integrated Marketing Data-Driven | 208 |
| Ch. 12 | Create a Partnership with an Integrated Communication Agency | 231 |
| Ch. 13 | Evaluate Using Relationship Metrics and the IM Audit | 261 |
| Index | 280 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brian R Bigler
reviewed Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships on September 03, 2014
Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships
Excellent coverage of almost all common fixed income instruments. The chapters are logically organized and contain a good mix of theoretical and practical knowledge. Although it might have been useful to include more mathematics. I actually have the 8th edition of this book.
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Add Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships, As products, pricing and distribution are fast becoming commodities, companies are discovering that strong brand relationships are an added value and a way to sustain growth. Integrated marketing (IM) is the cross-functional process for creating this bran, Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships to the inventory that you are selling on WonderClubX
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Add Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships, As products, pricing and distribution are fast becoming commodities, companies are discovering that strong brand relationships are an added value and a way to sustain growth. Integrated marketing (IM) is the cross-functional process for creating this bran, Driving Brand Value : Using Integrated Marketing to Manage Profitable Shareholder Relationships to your collection on WonderClub |