Dream Merchants And Howboys Book

Gary Hamel was once considered one of the strategy gurus, but hasn't actually come up with much new in the past twenty years. He seems to have made the choice to follow in the Tom Peters mould of becoming an entertaining speaker and merchant of wow! Rather than concentrating on supported academic research, which he is quick to belittle as for a minority readership with no links to action.

Having said that there was much good stuff in this book, although his time really hasn't changed much right up to the present day. Basically suggests that old models of strategy led to incrementalism, and what the world needed was greater creativity and business system innovation.