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In the fall of 1955, Bernard Cornfeld arrived in Paris with scantly any money in his pocket and a somewhat tenuous relationship with a New York firm to sell mutual funds overseas. Resourceful, witty, and irrepressibly charming, Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: the first were the American expatriates who were looking to build their own fortunes; the second were the servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as the smiling, gullible faces behind those doors, Cornfeld built a multibillion-dollar multinational company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?”
In this eye-opening yet entertaining book, an award-winning “Insight” team of The Sunday Times (London) examines Cornfeld's fundamentally simple but intricate scheme, explaining how Cornfeld used bull markets, the ever-growing mutual fund industry, distortions and loopholes in tax laws, and good old-fashioned American business gumption to make his fortune.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Clairette Simard
reviewed Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S. on April 02, 2013
Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S.
Schwed covers some important ground in what may be one of the most important books ever written about Wall Street; the craziness of financial predictions, the desperate nature of stock brokers (today known as "financial advisors), the psychotic tendencies of the investing public, and capitalism - that old hag. While the faces behind Wall Street have changed, the lunacy remains. Anyone with more than $1 invested in the stock market should own this book. FULL DISCLOSURE: As a financial author myself, I'm jealous of the way Fred Schwed Jr. writes. His choice of words are simply unmatched.
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Add Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S., In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon , Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S. to the inventory that you are selling on WonderClubX
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Add Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S., In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon , Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I. O. S. to your collection on WonderClub |