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| Contributors | ||
| Preface | ||
| 1 | Diversity in Advertising: A Summary and Research Agenda | 3 |
| 2 | Science for Sale: Psychology's Earliest Adventures in American Advertising | 21 |
| 3 | On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions | 43 |
| 4 | Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media | 59 |
| 5 | Interethnic Ideology in Advertising: A Social Psychological Perspective | 75 |
| 6 | It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing | 93 |
| 7 | The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce? | 121 |
| 8 | When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations | 133 |
| 9 | Language in Multicultural Advertising: Words and Cognitive Structure | 153 |
| 10 | Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage | 177 |
| 11 | Discovering Brand Equity Through Psycholinguistic Methods | 201 |
| 12 | Consumer Distinctiveness and Advertising Persuasion | 217 |
| 13 | Divesity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes | 237 |
| 14 | Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising | 247 |
| 15 | Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers | 259 |
| 16 | Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition | 279 |
| 17 | Diversity? Population Versus Market | 301 |
| 18 | It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads | 319 |
| 19 | The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies | 341 |
| 20 | Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda | 357 |
| 21 | Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways? | 369 |
| 22 | Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design? | 383 |
| 23 | The Presence of Religious Symbols and Values in Advertising | 401 |
| 24 | Ethics, Machiavellianism, and Social Values: Implications for Advertising | 409 |
| Author Index | 423 | |
| Subject Index | 439 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
George Swan
reviewed Diversity in Advertising Broadening the Scope of Research Directions on May 11, 2017 Diversity in Advertising Broadening the Scope of Research Directions
Truly eye-opening way of re-thinking much of how we view career fields.
This book was a footnote in another book I was reading recently, which I actually put down temporarily because I was engrossed with the premise of this short book and several of the chapters in particular. Worthwhile - prepare for a huge paradigm shift!
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Add Diversity in Advertising Broadening the Scope of Research Directions, This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the ch, Diversity in Advertising Broadening the Scope of Research Directions to the inventory that you are selling on WonderClubX
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Add Diversity in Advertising Broadening the Scope of Research Directions, This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the ch, Diversity in Advertising Broadening the Scope of Research Directions to your collection on WonderClub |
