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Introduction 1
Disruptive Thinking:
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 16
Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 38
Discovering a Disruptive Opportunity:
Explore the Least Obvious
Chapter 3 76
Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 106
Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch:
Under Prepare the Obvious, Over Prepare the Unusual
Epilogue 171
An Instinct for Change:
Look Where No One Else is Looking
Quick Reference Guide 173
Process Summary
Endnotes 183
Index 191
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Add Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Remember the old Apple tagline, urging us all to 'Think Different?' In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and c, Disrupt: Think the Unthinkable to Spark Transformation in Your Business to the inventory that you are selling on WonderClubX
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Add Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Remember the old Apple tagline, urging us all to 'Think Different?' In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and c, Disrupt: Think the Unthinkable to Spark Transformation in Your Business to your collection on WonderClub |