Direct/interactive marketing in the financial services/insurance sector Book

Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.

When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.

On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.

Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.