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Developing business strategies Book

Developing business strategies
Developing business strategies, Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make , Developing business strategies has a rating of 4.5 stars
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Developing business strategies, Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make , Developing business strategies
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  • Developing business strategies
  • Written by author David A. Aaker
  • Published by New York : Wiley, c1984., 1984/06/01
  • Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make
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Ch. 1 Business Strategy: The Concept and Trends in Its Management 3
Ch. 2 Strategic Market Management: An Overview 18
Ch. 3 External Analysis Overview and Customer Analysis 39
Ch. 4 Competitor Analysis 58
Ch. 5 Market Analysis 78
Ch. 6 Environmental Analysis and Dealing with Strategic Uncertainty 98
Ch. 7 Internal Analysis 114
Ch. 8 Obtaining a Sustainable Competitive Advantage 141
Ch. 9 Differentiation Strategies 163
Ch. 10 Obtaining an SCA - Low Cost, Focus, and the Preemptive Move 181
Ch. 11 Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration 203
Ch. 12 Diversification 222
Ch. 13 Strategies in Declining and Hostile Markets 239
Ch. 14 Global Strategies 255
Ch. 15 Implementing the Strategy 277
Ch. 16 Formal Planning Systems 294
Appendix Planning Forms 307
Index 321


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