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1. Marketing and IMC.
2. Planning for Integrated Marketing Communications.
3.Advertising.
4. Sales Promotion.
5. Direct Marketing.
6. Cybermarketing.
7. Personal Selling.
8. Public Relations and Publicity.
9. Bringing It All Together.
Appendix A: Methods and Sources for the Company Analysis.
Appendix B: Research Methods for the Product Evaluator.
Appendix C: Sources for Consumer Analysis.
Appendix D: Media Terms and Definitions.
Appendix E: Advantages and Disadvantages of Select Media.
Appendix F: Cyberspace Terminology.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Heidi Dudley
reviewed Developing a Creative and Innovative Integrated Marketing Communication Plan on December 22, 2013
Developing a Creative and Innovative Integrated Marketing Communication Plan
Personal information management as ticket to the good life, also feat. inspirational one-liners from Thoreau, MLK ... hard pass. (HOLD ON there is a Judy Garland quotation. Wavering.) Seems like a good clue to the attitudes in which this area of research generally grounds itself.
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