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Designing interactive strategy Book

Designing interactive strategy
Designing interactive strategy, , Designing interactive strategy has a rating of 4 stars
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Digital Copy
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  • Designing interactive strategy
  • Written by author Richard Normann,Rafael Ramírez
  • Published by Chichester, England ; Wiley, c1994., 1994/08/31
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The challenge facing today's managers is to create an ever-improving fit between competencies and customers. This book describes how the focus of strategic analysis should not be the individual company or specific industry but rather value-creating systems, ' within which diverse economic factors, suppliers, business partners and clients work together to co-produce value. Includes numerous case studies.


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