Demoting the Agent: Passive, middle and other voice phenomena Book

Mr. Gitomer has a recognizable format in which he presents his energetic and common sense material.
The cloth covered, gold embossed cover is the first thing that speaks of the quality of his content.

This is an open where you want to read for a few minutes kind of book.

or sit down and take notes and learn a half dozen things to up your professional game.

I return to it repeatedly to remind me that service and enthusiasm are the first things that should
come to my mind when i think of persuading others. That's one of my key "take-aways."