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For your information (fyi) viii
Acknowledgments ix
Introduction-opening remarks xiii
The Self-Assessment 1
Chapter 1 3
Mission statement
Wishin' statement
Chapter 2 29
Goals and objectives
Souls and objectives
Chapter 3 57
Research and development
Research and envelopment
The Action Plan 83
Chapter 4 87
Market plan
Spark-it plan
Chapter 5 103
Recruitment and selection
Recruitment and affection
Chapter 6 121
Management
Manage-men
The One 139
Chapter 7 143
Customer service
Lust-omer service
Chapter 8 157
Talent assessment
Talent assess-men
Chapter 9 175
Joint venture
Joint adventure
Conclusion: closing remarks 197
Bibliography 199
Your personal dating business plan 201
Jeff's defs executive summary 217
Business terms applied to dating 219
Start your own SuperStar network book club 225
An interview with Carol and Jeff Cohen 229
Index 235
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