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Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Stasia Serafini
reviewed Data warehousing on July 17, 2011
Data warehousing
A textbook. On IS. I survived it, and thought different parts were written better than others, perhaps because I care more about database management than I do about software design because I'm an analyst and not a developer.
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