Data Mining for Design and Marketing Book

Ch. 1 Sensing Values in Designing Products and Markets on Data Mining and Visualizations Yukio Ohsawa Ohsawa, Yukio 1

Ch. 2 Reframing the Data-Mining Process David Bergner Bergner, David Ozgur Eris Eris, Ozgur 19

Ch. 3 The Use of Online Market Analysis Systems to Achieve Competitive Advantage Lihua Zhao Zhao, Lihua Mark D. Uncles Uncles, Mark D. Gary Gregory Gregory, Gary 35

Ch. 4 Finding Hierarchical Patterns in Large POS Data Using Historical Trees Takanobu Nakahara Nakahara, Takanobu Hiroyuki Morita Morita, Hiroyuki 57

Ch. 5 A Method to Search ARX Model Orders and Its Application to Sales Dynamics Analysis Kenta Fukata Fukata, Kenta Takashi Washio Washio, Takashi Katsutoshi Yada Yada, Katsutoshi Hiroshi Motoda Motoda, Hiroshi 81

Ch. 6 Data Mining for Improved Web Site Design and Enhanced Marketing Asem Omari Omari, Asem 95

Ch. 7 Discourse Analysis and Creativity Support for Concept Product Design Noriko Imafuji Yasui Yasui, Noriko Imafuji Xavier Llora Llora, Xavier David E. Goldberg Goldberg, David E. 107

Ch. 8 Data Crystallization with Human Interactions Applied for Designing New Products Kenichi Horie Horie, Kenichi Yoshiharu Maeno Maeno, Yoshiharu Yukio Ohsawa Ohsawa, Yukio 119

Ch. 9 Improving and Applying Chance Discovery for Design Analysis Brett Bojduj Bojduj, Brett 137

Ch. 10 Mining for Influence Leaders in Global Teamwork Projects Renate Fruchter Fruchter, Renate Shubashri Swaminathan Swaminathan, Shubashri Naohiro Matsumura Matsumura, Naohiro Yukio Ohsawa Ohsawa, Yukio 149

Ch. 11 Analysis Framework for Knowledge Discovery Related to Persuasion Process Conversation Logs Wataru Sunayama Sunayama, Wataru Katsutoshi Yada Yada, Katsutoshi 171

Ch. 12Association Bundle-Based Market Basket Analysis Wenxue Huang Huang, Wenxue Milorad Krneta Krneta, Milorad Limin Lin Lin, Limin Jianhong Wu Wu, Jianhong 187

Ch. 13 Formal Concept Analysis with Attribute Priorities Radim Belohlavek Belohlavek, Radim Vilem Vychodil Vychodil, Vilem 211

Ch. 14 Literature Categorization System for Automated Database Retrieval of Scientific Articles Based on Dedicated Taxonomy Lukas Pichl Pichl, Lukas Manabu Suzuki Suzuki, Manabu Masaki Murata Murata, Masaki Daiji Kato Kato, Daiji Izumi Murakami Murakami, Izumi Akira Sasaki Sasaki, Akira 223

Ch. 15 A Data-Mining Framework for Designing Personalized E-Commerce Support Tools Timothy Maciag Maciag, Timothy Dominik Slezak Slezak, Dominik Daryl H. Hepting Hepting, Daryl H. Robert J. Hilderman Hilderman, Robert J. 235

Ch. 16 An Adjacency Matrix Approach for Extracting User Sentiments Bin Shi Bin, Shi Kuiyu Chang Chang, Kuiyu 251

Ch. 17 Visualizing RFID Tag Data in a Library for Detecting Latent Interest of Users Yukio Ohsawa Ohsawa, Yukio Takuma Hosoda Hosoda, Takuma Takeshi Ui Ui, Takeshi 277

App. A KeyGraph and Pictorial KeyGraph 295

App. B A Maximal Cliques Enumeration Algorithm for MBA Transaction Data 299

Index 307