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Foreword: You Are What You Write | ||
Introduction: Three Reasons You Need This Book Today | 1 | |
1 | Five Basic Ways to Grab Attention in CyberSpace | 8 |
2 | What Is Your "USP"? | 36 |
3 | The New Way to CyberWrite a Persuasive E-Sales Letter | 42 |
4 | How Would Mark Twain Handle E-Writing? | 65 |
5 | The 1903 Secret for Making Millions Online | 74 |
6 | Net-Advertorials: How to Tell and Sell Your Story Online | 94 |
7 | How to Write a CyberAd | 111 |
8 | How to Turbocharge Your CyberWriting | 126 |
9 | The "Drip System" of CyberSpace | 140 |
10 | What to Do If You're Flamed | 149 |
Epilogue: Quick Solutions to CyberWriting's Three Biggest Problems | 153 | |
App | General Resources | 155 |
App | Media Contacts | 156 |
App | Common Emoticons | 165 |
Suggested Readings | 167 | |
Index | 169 | |
About the Author | 175 |
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