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This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kevin Paquette
reviewed Customer-focused marketing on February 13, 2015
Customer-focused marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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