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Acknowledgments
Benefits of Corporate Social Responsibility
Preface
Introduction
PART 1 Strategies 1
1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk 3
2 A New Phenomenon 13
3 The Fundamentals and Evolution of CSR 27
4 How to Optimize CSR 53
5 Why and When to Apply CSR Activities 63
6 Managing, Monitoring, and Reporting 69
PART 2 Case Studies 83
Case Study 1 PT Unilever Indonesia, Tbk 99
Case Study 2 PT Bank Danamon Indonesia, Tbk 123
Case Study 3 PURA Group 133
Case Study 4 PT Astra International, Tbk 143
Case Study 5 PT Indo Tambangraya Megah, Tbk 155
Case Study 6 H.J. Heinz 177
Case Study 7 TNT International B.V., the Netherlands 183
Case Study 8 Intel Corporation, US 187
Case Study 9 Motorola 191
Case Study 10 CSR in Thailand 197
References 201
Index 205
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