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Tables | ||
Figures | ||
Preface | ||
Acknowledgements | ||
Foreword | ||
Introduction and summary | 1 | |
Pt. I | Foreign direct investment and emerging markets | 15 |
Ch. 1 | The world map of investments | 17 |
Ch. 2 | Dynamics of FDI in Central and Eastern Europe | 43 |
Pt. II | Cross-border decision-making | 71 |
Ch. 3 | Analytical approaches towards FDI | 73 |
Ch. 4 | Central and Eastern Europe as an investment area | 89 |
Ch. 5 | Cross-border investment model | 121 |
Pt. III | Strategies of multinationals towards Central and Eastern Europe : case studies | 155 |
Ch. 6 | Automobile industry | 157 |
Ch. 7 | International banking : ING bank | 181 |
Ch. 8 | Unilever group | 201 |
Ch. 9 | Numico | 225 |
Ch. 10 | Sara Lee / Douwe Egberts | 245 |
Annex | FDI definitions and statistics | 259 |
Glossary | 269 | |
References | 171 | |
Index | 279 |
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Add Cross-Border Investing, Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -Y, Cross-Border Investing to your collection on WonderClub |