Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author Book

Introduction 1

The Principles of Platform

Chapter 1 What Is Platform? 6

Chapter 2 The Necessity of Platform 11

Chapter 3 The 12 Fundamental Principles of Platform 36

Chapter 4 Choosing your Niche 73

Chapter 5 Platform for Fiction and Memoir 79

The Mechanics of Platform

Chapter 6 Platform Avenues: Which should you Choose? 92

Chapter 7 Your Website: The Foundation 99

Chapter 8 Your Blog: The Extension 109

Chapter 9 Your Newsletter: The Outreach 125

Chapter 10 Article and Column Writing 132

Chapter 11 Public Speaking 142

Chapter 12 Social Media: Twitter, Facebook, and more 153

Chapter 13 A Side Dooss to Platform 169

Author Case Studies

Ethan Gilsdorf (Memoir) 178

Mignon Fagarty (Nonfiction-Popular Reference) 185

Mary Kole (Nonfiction-Writing Reference) 191

Gina Holmes (Fiction-Inspirational) 198

Cal Newport (Nonfiction-Education) 203

Lissa Rankin, M.D. (Nonfiction-Health) 208

Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More) 215

Billy Coffey (Fiction-Inspirational) 218

Susan Hendesson (Fiction-Mainstream) 222

Amy Julia Becker (Memoir) 227

Sarah Pekkanen (Fiction) 233

Christelyn Karazin (Nonfiction-Self-Help/Relationships) 240

Final Thoughts