Cranfield Research Report Business Case for Customer Relationship Management (Financial Time... Book

I tried to teach from this book and it turns out that for non-USA residents it is hard to study this specific language. There are a lot of things that developing countries experience in their interaction with the word and this book does not cover them much. I am not gonna say that this book is incompetent or whatsoever, however constellation of the general equilibrium around the only USA perspective does not provide you the necessary space to be flexible. Nevertheless, still, a nice book to cover many themes at the same time.