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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand Book

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand, People are more diverse than ever before, and our differences manifest themselves in a number of ways. It may mean differing expectations about the speed of getting information—within seconds or by the end of the day. It may mean differing preferen, Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
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  • Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
  • Written by author Kelly McDonald
  • Published by Wiley, John & Sons, Incorporated, 11/20/2012
  • People are more diverse than ever before, and our differences manifest themselves in a number of ways. It may mean differing expectations about the speed of getting information—within seconds or by the end of the day. It may mean differing preferen
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Authors

Acknowledgments vii

Chapter 1 How Tweaking the Customer Experience Grows Your Business 1

Chapter 2 Technology Armed Consumers with Mighty Big Bullets 15

Chapter 3 The Purchase Funnel: Understanding the Customer Experience from Top to Bottom 23

Chapter 4 We're Not "One Size Fits All" Anymore 33

Chapter 5 How to Think Like People Not Like You 41

Chapter 6 How to Build Social Media into the Customer Experience 57

Chapter 7 Your Employees May Kill Your Business, Unless They Know How to Serve Customers Who Aren't Like Them 79

Chapter 8 Seven Principles for Creating a Customer Experience for People Not Like You 91

Chapter 9 Matures, Boomers, Gen X, Gen Y, and Gen Z 103

Chapter 10 Women and Families 119

Chapter 11 Hispanics/Latinos 137

Chapter 12 Serving Different Racial and Ethnic Communities 155

Chapter 13 Gay, Lesbian, Bisexual, and Transgendered Customers 179

Conclusion 187

Index 191


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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand, People are more diverse than ever before, and our differences manifest themselves in a number of ways. It may mean differing expectations about the speed of getting information—within seconds or by the end of the day. It may mean differing preferen, Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand, People are more diverse than ever before, and our differences manifest themselves in a number of ways. It may mean differing expectations about the speed of getting information—within seconds or by the end of the day. It may mean differing preferen, Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

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Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand, People are more diverse than ever before, and our differences manifest themselves in a number of ways. It may mean differing expectations about the speed of getting information—within seconds or by the end of the day. It may mean differing preferen, Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

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