Counterturbulence marketing Book

Counterturbulence marketing, Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulen, Counterturbulence marketing

3.5 out of 5 stars based on 2 reviews

Counterturbulence marketing
Written by author A.Coskun Samli
Published by Westport, Conn. : Quorum Books, 1993., 1993/09/30
Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulen

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Book Categories

Authors

Exhibits

Preface

Acknowledgments

Introduction 1

1 Turbulent Times and Turbulent Markets 5

2 The Key Features of Turbulence Impacting the Business Environment 17

3 Too Much Bottom-Lining and Too Little Market Orientation 29

4 The Modern Business Firm and Its Concerns 37

5 Early Diagnosis of Marketing Problems to Facilitate Proactive Marketing Action 49

6 Product Decisions in Turbulent Markets 65

7 Pricing Decisions in Volatile Markets 81

8 Promotional Decisions in Market Turbulence 93

9 Customer Loyalty and Total Quality Management in Turbulent Times 107

10 Logistics in Turbulent Markets 121

11 How Do the Targets Change? 133

12 Value Marketing and Turbulence 145

Epilogue 163

Selected Bibliography 171

Index 175

Title: Counterturbulence marketing

Manufacturer:

WonderClub

Item Number: 9780899307961

Number: 1

Product Description: Counterturbulence marketing

Universal Product Code (UPC): 9780899307961

WonderClub Stock Keeping Unit (WSKU): 9780899307961

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/79/61/9780899307961.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.140 cm (2.42 inches)

Heigh : 9.210 cm (3.63 inches)

Depth: 0.500 cm (0.20 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$107.95	Digital	Arrives between May 3 - Jun 2 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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reviewed Counterturbulence marketing on October 03, 2008

Counterturbulence marketing

Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix

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Counterturbulence marketing, Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulen, Counterturbulence marketing

Add Counterturbulence marketing, Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulen, Counterturbulence marketing to the inventory that you are selling on WonderClub

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	Exhibits
	Preface
	Acknowledgments
	Introduction	1
1	Turbulent Times and Turbulent Markets	5
2	The Key Features of Turbulence Impacting the Business Environment	17
3	Too Much Bottom-Lining and Too Little Market Orientation	29
4	The Modern Business Firm and Its Concerns	37
5	Early Diagnosis of Marketing Problems to Facilitate Proactive Marketing Action	49
6	Product Decisions in Turbulent Markets	65
7	Pricing Decisions in Volatile Markets	81
8	Promotional Decisions in Market Turbulence	93
9	Customer Loyalty and Total Quality Management in Turbulent Times	107
10	Logistics in Turbulent Markets	121
11	How Do the Targets Change?	133
12	Value Marketing and Turbulence	145
	Epilogue	163
	Selected Bibliography	171
	Index	175