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| Preface | ||
| Acknowledgments | ||
| Introduction: Why Grow Cotton, Anyway? Culture and Economy | 1 | |
| Pt. 1 | Managing Supply | |
| 1 | "The Snow of Southern Summers": King Cotton and Its Markets in the Age of Industrial Revolution | 41 |
| 2 | Nature and Know-How: Organization and Technology in the Postbellum Era | 60 |
| 3 | Acts of God and Government: The Search for Political Solutions | 86 |
| Pt. 2 | Approaching the Market | |
| 4 | Synthetic Shock: Competition's Alarm | 109 |
| 5 | Creating Cotton Incorporated | 142 |
| Pt. 3 | Managing the Market | |
| 6 | Creating Consumption | 171 |
| 7 | Managing the Mill | 197 |
| 8 | The Necessary Illusion of Control | 233 |
| 9 | Competitive Markets in a Global Economy | 276 |
| Afterword: Trends and Cycles | 313 | |
| App. A | 319 | |
| App. B | 321 | |
| App. C | 326 | |
| Index | 327 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Cotton's Renaissance: A Study in Market Innovation, Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative mar, Cotton's Renaissance: A Study in Market Innovation to the inventory that you are selling on WonderClubX
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Add Cotton's Renaissance: A Study in Market Innovation, Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative mar, Cotton's Renaissance: A Study in Market Innovation to your collection on WonderClub |