Corporate strategy and financial analysis Book

This student-centred book provides a set of financial tools and techniques for gaining access to and evaluating a company's corporate and business strategy. It helps students to research information on a company, and develop a generic framework for analyzing a company's business environment and the industry in which it operates. Students learn how to combine financial and non-financial information in order to come up with a balanced overall assessment of a company's strategy and hence its likely future performance. It illustrates how and why strategy, finance and stock market movements are inter-linked and explains what non-financial and financial information is required to make an overall assessment of strategy. It demonstrates step-by-step how to assess strategy, finance and stock market performance and applies tools and techniques to up-to-date examples of real life companies, offering a practical guide for personal research. It applies the generic framework to United Biscuits plc throughout the text. The work is aimed at students on postgraduate (MBA) and post-experience (DMS) programmes. It is also particularly suitable for final year strategic management undergraduates whose course demands that they reflect on the financial and non-financial information available to them in assessing a company's corporate strategy.