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| Preface | ||
| Introduction | ||
| 1 | A Call to Action: Build the Internet/Intranet into Your Business | 1 |
| 2 | Rediscovering Your Customer: Serving Existing Needs and Predicting New Ones | 19 |
| 3 | Strategic Objectives: Your Internet/Intranet Business Case | 41 |
| 4 | Layered Access: How External and Internal Users Work with Your Site | 91 |
| 5 | The Ten Essential Steps for a Successful Internet Strategy | 107 |
| 6 | Reinventing Marketing: Steps to Implement Innovative Marketing Strategies | 143 |
| 7 | Integrating Technology: Making It Work in Your Business | 169 |
| 8 | Jobs, People, and Managers: How the Internet/Intranet Should Transform Your Organization | 217 |
| 9 | Legal and Regulatory Issues: Protecting Your Business for the Future | 237 |
| 10 | Business Risks and Barriers: Overcoming the Obstacles that could Limit Your Success | 259 |
| 11 | Measuring Success: Assessing Your Position Realistically and Analyzing Results | 275 |
| App. A | Resources to Help Develop and Execute an Internet Strategy | 301 |
| App. B: Bibliography | 307 | |
| Index | 311 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bruce Wessler
reviewed Corporate Internet planning guide on September 29, 2013
Corporate Internet planning guide
Just brilliant
Applied Statistics
All new and current examples
Builds on the Porters 5 and then takes the concepts and applications to a whole new level
I have learnt a lot from this book.
Have to read and revisit in the future
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Add Corporate Internet planning guide, This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a for, Corporate Internet planning guide to the inventory that you are selling on WonderClubX
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Add Corporate Internet planning guide, This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a for, Corporate Internet planning guide to your collection on WonderClub |
