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| Acknowledgments | ||
| Preface | ||
| 1 | An Overview of Corporate Communication | 1 |
| 2 | Corporate Communication Practice | 9 |
| The Odor of Mendacity: Root Causes of Poor Corporate Communication | ||
| 3 | Corporate Communication and Corporate Culture | 29 |
| Communication and Change: Effective Change Communication is Personal, Global, and Continuous | ||
| Interpersonal Stress in the Organization: The Role of Psychological Fusion | ||
| Case Study: Corporate Culture: Add 99 Years of Seasoning | ||
| 4 | Corporate Identity | 85 |
| Case Study: The Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services | ||
| 5 | Corporate Citizenship and Social Responsibility | 112 |
| Corporate Social Responsibility: New Ways of Making a Profit | ||
| Selling Science to Society | ||
| Crime, Business Ethics, and Corporate Communication | ||
| 6 | Corporate Communication and Meeting the Press | 165 |
| Case Studies: The Case of the VP for External Communication | ||
| "Get Tough on Crime: But Don't Lock'em in My Back Yard" | ||
| 7 | Corporate Communication and Crisis | 186 |
| Supplying Your Own Banana Peels | ||
| Case Study: Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times | ||
| 8 | Corporate Communication and Technology | 218 |
| Anytime, Anywhere: The Social Impact of Emerging Communication Technology | ||
| Case Study: Efforts to Simplify Human-Computer Communication | ||
| 9 | Corporate Communication in Global Markets | 280 |
| Europe and the European Union | ||
| Afterword | 303 | |
| Further Reading | 305 | |
| Index of Essay and Case Authors | 323 | |
| Subject Index | 325 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Edward Gagnon
reviewed Corporate Communications for Executives on June 10, 2017
Corporate Communications for Executives
A bit on the academic side for any of you casual readers... but a great read for those of you who (like me) are interested in how we manage our personal information and data. Lots of great case studies ans scenarios from different perspectives.
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