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Copywriting: Successful Writing for Design, Advertising and Marketing Book

Copywriting: Successful Writing for Design, Advertising and Marketing
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Copywriting: Successful Writing for Design, Advertising and Marketing, Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, , Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Copywriting: Successful Writing for Design, Advertising and Marketing
  • Written by author Mark Shaw
  • Published by Laurence King Publishers, 10/31/2012
  • Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands,
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.


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Copywriting: Successful Writing for Design, Advertising and Marketing, Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, , Copywriting: Successful Writing for Design, Advertising and Marketing

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Copywriting: Successful Writing for Design, Advertising and Marketing, Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, , Copywriting: Successful Writing for Design, Advertising and Marketing

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Copywriting: Successful Writing for Design, Advertising and Marketing, Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, , Copywriting: Successful Writing for Design, Advertising and Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

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