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This text is designed to be a complete resource for single semester modules. It has a useful combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
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| $99.99 | Digital |
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Stephanie J Renfro
reviewed Contemporary strategic marketing on February 16, 2015 Contemporary strategic marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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