Consumer Behavior Knowledge for Effective Sports and Event Marketing Book

J. King, L.R. Kahle, A. Close, Introduction: Study of Sports Consumer Behavior. Part 1. Influencing Behaviors and Society in Sports. S.P. Lee, T.B. Cornwell, A Framework for Measuring the Contributions of Sport to Society: Actors, Activities and Outcomes. E.R. Hirt, J.J. Clarkson, The Psychology of Fandom: Understanding the Etiology, Motives, and Implications of Fanship. S. Jones, S.J. Grove, G.M. Pickett, Spectator Rage: An Overview. D.L. Scammon, D.A. Fuller, K. Karniouchina, T. Masters, Sport Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers. Part 2. Building Relationships with Consumers Through Sports. P.A. Kennett-Hensel, R. Lacey, M. Biggers, The Impact of Corporate Social Responsibility on NBA Fan Relationships: A Conceptual Framework. S.J. Andrews, And a Child Athlete Will Save Us: Marketing Psychosocial and Physical Benefits of Sport to Children, Adolescents, Coaches and Parents. L.H.V. Kurpis, C.S. Bozman, The Motivations Associated with Attendance and Participation in an Amateur Sporting Event. R. Burton, J. Tripoldi, S. Owen, L.R. Kahle, Hospitality: A Key Sponsorship Service in Sports Marketing. Part 3. Providing Service to Consumers Through Sports and Event Sponsorship. T.J. Reynolds, Assessing the Existential Validity of the Bowl Championship Series Rankings. F. Riedmueller, Service Quality Perceived by Fans at Professional Sporting Events. R.Z. Finney, R. Lacey, A.G. Close, Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races.