|
|
Sold Out
Book Categories |
Table of Contents
I. INTRODUCTION
1. Introduction to Fashion Concepts, Theories and Consumer Behavior
2. Cultural Influences on Consumer Behavior
3. Creation and Diffusion of Fashion and Consumer Culture
II. CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS
4. Individual Consumer Dynamics: Motivations and Values
5. Individual Consumer Dynamics: The Self
6. Demographic Subcultures: Age, Race, and Ethnicity
7. Demographic Subcultures: Income and Social Class
8. Psychographics: Personality, Attitudes, and Lifestyle
9. Consumer Perceptions.
III. FASHION COMMUNICATION AND DECISION MAKING
10. Fashion Communication
11. Individual and Household Decision Making
12. Group Influence and Fashion Opinion Leadership
13. Buying and Disposing
IV. ETHICS AND CONSUMER PROTECTION
14. Ethics, Social Responsibility, and Environmental Issues
15. The Role of Government and Business in Consumer Protection
| Price | Condition | Delivery | Seller | Action |
| $117.31 | Digital |
| WonderClub |
Gurjit Johal
reviewed Consumer Behavior in Fashion on October 16, 2012
Consumer Behavior in Fashion
In their book, Jones and Stallybrass argue that clothing holds symbolic importance that elevates its status from being merely ornamental to having the power to inscribe particular traits upon its wearer: "Clothes, unlike the working of the spirit, leave a 'print or character' upon observer and wearer alike" (4). In order to support this claim, the authors examine Hamlet, Ovid's Metamorphosis, Pamela, etc. The authors claim that they intend to "explore the contradictory implications of 'fashion' as 'deep making' and as circulating goods" (11). They find that clothing has the potential to deceive - for it can fluidly move from body to body, making the power that it possesses (especially in its duties as "bearers of identity, ritual, and social memory") problematic (5).
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Consumer Behavior in Fashion
X
This Item is in Your Inventory
Consumer Behavior in Fashion
X
You must be logged in to review the productsX
X
X
Add Consumer Behavior in Fashion, In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition no, Consumer Behavior in Fashion to the inventory that you are selling on WonderClubX
X
Add Consumer Behavior in Fashion, In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition no, Consumer Behavior in Fashion to your collection on WonderClub |
