Confessions of Shameless Self-Promotion: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success Book

Chapter 1	An Introduction to Effective Self-Promotion	1
Step #1	Develop a Positive Belief about Self-Promotion	2
	The Science of Self-Promotion	8
	Contrarian Success Strategy	11
	Shamelessly Making a Difference in People's Lives	12
	Ten Power Principles of Shameless Self-Promotion	14
	Never Show Them You're Shameless	21
Chapter 2	You Cannot Not Market	23
Step #2	Share Your Goals in the Form of Affirmations	24
	Self-Promote or Disappear!	27
	Not Marketing Can Be Disastrous	30
	Using Cold Calls to Make Contacts	32
	Fun Ways to Turn Hidden Moments into Marketing Miracles	35
	Wearing Self-Promotion Shamelessly Well	37
Chapter 3	Gutsy Marketing for the Shameless	39
Step #3	Develop Gutsy Goals that Make You Stretch	40
	Crappy to Happy	43
	Come to the Edge: Self Promoter from Within	48
	Hustle if You Want to Be Great	50
	Happy Birthday to Me	52
	The RV Adventure Book Tour	55
	Shameless Marketing Gets into the Act	58
	Don't Miss an Opportunity to Be Shameless	60
	Redirecting Shameless Marketing Energies	62
	Thank Heaven for Little Girls	64
Chapter 4	Shameless Friends and Associates	67
Step #4	Seek Out and Act on Opportunities	68
	I Am Not A Self Promoter ... Or Am I???	71
	Let Your Fans Do the Talking	73
	Building Success on Referrals and Testimonials	76
	The Humor Advantage	77
	Dad's Lesson in Never Giving Up	79
Chapter 5	Give It Away	81
Step #5	Stay Active in Your Community	82
	Time to Give Back	84
	Sell More by Giving Things Away	86
	Reverse Shoplifting	88
	Giving It Away to Attract Buyers	89
Chapter 6	Your Expertise Is Showing	91
Step #6	Take Your Expertise to a Higher Level	92
	Secrets of a Modest Success	97
	Starting Over	99
	Reaching Emerging Markets	103
	Sell Yourself and the $$$ Come Easy	106
	Market Yourself as the "Expert"	108
	A Steady Approach	109
Chapter 7	Get Out There and Work It	113
Step #7	Build Strong Business Alliances	114
	Networking Is an Attitude	117
	A Network Is Mandatory for Making It	121
	Don't Leave Home Without Your Business Cards	124
	Have I Told You What I've Done Lately?	126
	A Niche and a Network	128
	If the Hat Fits, Wear It	131
Chapter 8	Build a Unique Brand to Get Recognized	133
Step #8	Break the Mold and Promote Your Uniqueness	134
	Capitalize on Your Uniqueness	137
	The BITCH with Style	140
	Discovering Your Core Essence	143
	Seven Step Action Plan to Create a Marketing Brand	146
	A Spy Is Born	148
	Finding Your Specialization	150
	A Brand New You with a Big Brand Bank Account!	152
	Dare to Be Different	154
Chapter 9	Delivering Shamelessly Through the Mail	157
Step #9	Stay in Touch with Your Database Often	158
	Bug 'Em 'Til They Buy or Die	161
	Leave Breadcrumbs	164
	Risk Reversal	166
	One of My Biggest Losers	168
	When You Hate to Cold Call	171
	Postcards Carry a Big Message	173
	Outrageous Advertising That's Outrageously Successful	174
	Get Immediate Attention with Unique Direct Mail	178
Chapter 10	Get Noticed with Newsletters	181
Step #10	Publish a Newsletter	182
	Shameless Self Promotion and the Art of Motorcycle Maintenance	184
	Creatively Building a Mailing List	186
	Direct Mail without Stamps	189
Chapter 11	Shameless Marketing on the Web	191
Step #11	Embrace Technology and Market Shamelessly Online	192
	Simplify! Give Up Expensive, Ineffective Marketing Tactics!	195
	Shameless Promotion Internet-Style	200
	Saved by the Internet	203
	You Have to Give in Order to Receive	206
	Golf Guru Goes for the Gold	208
	Sales Horror Stories	209
Chapter 12	Lights, Camera, Action-You're ON!	213
Step #12	Apply For and Win Awards	214
	Woman of the Year	218
	How I Sold the World-Famous Brooklyn Bridge	220
	Much More than Your 15 Minutes of Fame	225
	Magic Phrases to Use with the Media and What to Avoid	227
	The Astonishing True Story of the Elvis Mermaid	229
	Applause! Applause!	232
	The Luckiest Unlucky Man Alive	235
	My Time to Shine	237
	Media Shock Jock vs. Shameless Diva	239
Chapter 13	Fame, Fortune, and Your Name in Print	243
Step #13	Write a Book to Showcase Your Expertise	244
	How to Create Viral Shameless Promotion for Pennies	246
	Five Promotions a Day	252
	Never Let Them See You Sweat	254
	Shameless Turnabout Is Fair Play	256
	Promoting Principled Profit	258
	Fit to Cook	260
	An Authentic Hawaiian Luau	262
	Polite Persistence	264
	Shameless Santa	267