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Developing strong brands is one of the most cost-effective ways of achieving success. This book, clearly written and fully illustrated with cases and examples from international organizations, provides the necessary advice for anyone charged with the responsibility of developing their organization's brand.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kevin Stark
reviewed Competitive branding on April 04, 2014
Competitive branding
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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