Competitive Communication: A Rhetoric for Modern Business Book

	Preface
	Introduction	1
Ch. 1	Rhetoric and Competitive Advantage	11
Ch. 2	Organization and the Competitive Message: Order in a World of Information	25
Ch. 3	Classical Argument and Modern Business	41
Ch. 4	Refutation: Argument as Inquiry	61
Ch. 5	Strategic Disposition: Presenting the Case	76
Ch. 6	Ethics in Argument: Classical Fallacies	92
Ch. 7	Managing Ethos: Argument and Credibility	119
Ch. 8	Managing Ethos: Conciseness	131
Ch. 9	Managing Ethos: Word Choice	147
Ch. 10	Managing Ethos: Syntax	171
Ch. 11	Managing Ethos: Punctuation	181
Ch. 12	Managing Ethos: Grammar	193
Ch. 13	Electronic Ethos: Computer Revision	205
App. A	Sample Documents: Principled Organization	226
App. B	Sample Documents: Argumentation	237
App. C	Sample Documents: Revision	266
	Index	283