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Preface xi
Section I Foundations 1
Chapter 1 Introduction 3
A Backward Glance 4
A Postmodern Primer 6
What Is Communication? 9
Why Research? 9
Communication Research 11
Evaluating and Restructuring Our Research Practices 14
Postmodernism and Communication Research 15
Review Questions 17
Suggested Activities 17
Chapter 2 Knowledge, Culture, and Research 18
Some Important Philosophy 18
Some Essential History 20
Additional Factors to Consider 23
What About Communication Research? 24
A New Research Outlook 25
Postmodern Application of Research Results 29
The Communication Process 30
Research Ethics 31
Federal Regulations 33
Review Questions 34
Suggested Activities 34
Chapter 3 Getting Started 35
Basic Terminology 35
Research Guidelines 38
Review Questions 40
Chapter 4 Designing a Research Study 41
The Flowchart Process 41
Discuss the Problem 43
Search the Literature 43
Revise the Research Question(s) 46
Select a Research Method 47
Develop a Detailed Plan 47
Handle the Logistics 47
Execute the Project 49
Organize and Analyze Study Results 50
Address the Research Question(s) 50
Evaluate the Study 50
Write the Report 50
Review Questions 51
Section II Methodologies 53
Chapter 5 Focus Group Research 55
A Postmodern Perspective 57
Advantages and Disadvantages 57
Basics 58
Logistics 59
Conducting the Session 61
Solving Potential Problems 62
Analyzing the Data 62
Addressing the Research Questions 64
Evaluating the Study 65
Writing the Study 65
Review Questions 65
Suggested Activities 65
Chapter 6 Survey Research 66
Definition and Uses 66
A Postmodern Perpective 67
Issues and Problems68
Basics 71
Some Sampling Techniques 74
Types of Surveys 76
Telephone Survey 76
Mail Survey 82
Other Types of Surveys 84
Analyzing the Data 87
Addressing the Research Questions 92
Evaluating the Study 92
Writing the Report 92
Review Questions 92
Suggested Activities 93
Chapter 7 Historical Research 94
Definition and Uses 95
A Postmodern Perspective 96
Basics 97
Using Quality Sources 97
Developing a Detailed Plan 100
Logistics 102
Data Gathering 105
Analyzing the Data 107
Addressing the Research Questions 108
Evaluating the Study 108
Writing the Report 108
The Case Study Method 109
A Brief Overview 109
The Case Study Process 109
Review Questions 110
Suggested Activities 110
Chapter 8 Oral History by Kim Golombisky 111
A Postmodern Perpective 113
Definitions and Uses 113
Issues and Problems 119
Design 125
Execution 130
Analysis 131
Review Questions 133
Suggested Activities 133
Chapter 9 Text Analysis 135
Part I Content Analysis Timothy E. Bajkiewicz 136
Historical Development and Method Importance 136
Definition and Uses 137
A Postmodern Perspective 139
Advantages and Disadvantages 140
Basics 142
Unitizing 142
Sampling 144
Recording/Coding 145
Analysis 149
Conclusion 150
Part II Reader-Response 150
Reader-Response Assumptions 151
Reader-Response Approaches 151
The Reader-Response Process 151
Data Organization and Analysis 155
Addressing the Research Question 156
Evaluating the Study 156
Writing the Report 156
Part III Deconstruction 157
What Is Deconstruction? 157
Can Deconstruction Be a Research Method? 158
Deconstruction as Research Method 158
Deconstruction Assumptions 158
Deconstruction a Text 159
What About Logistics? 162
Addressing the Research Question 162
Evaluating the Study 162
Deconstruction in Action: An Example 162
Summary of Findings 165
Review Questions 166
Suggested Activities 166
Chapter 10 Feminist Methodology Kim Golombisky 167
A Postmodern Perspective 168
Definitions 169
Feminism 169
Feminist Methodology 169
Feminist Research Methods 171
Uses 176
Problems and Issues 178
Implementation 187
Review Questions 188
Suggested Activities 188
Section III Writing A Research Report 191
Chapter 11 Writing Style 193
What Is Writing Style? 193
Scholarly Style 194
APA Style 198
MLA Style 201
Chicago Style 203
Chapter 12 Report Format 206
Why Write a Report? 206
Who Is the Audience? 207
The Traditional Format 208
A Specialized Format 208
A Section-by-Section Explanation 210
Some Likely Variations 214
Section IV Applications 215
Chapter 13 An Individual Research Proposal 217
The Individual Research Proposal 217
Your Research Proposal Topic 220
The Individual Research Project 223
Chapter 14 A Group Research Project 224
Procedure 224
Group Evaluation 228
References 229
Index 239
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Add Communication Research Methods in Postmodern Culture, Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research m, Communication Research Methods in Postmodern Culture to the inventory that you are selling on WonderClubX
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Add Communication Research Methods in Postmodern Culture, Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research m, Communication Research Methods in Postmodern Culture to your collection on WonderClub |