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Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader Book

Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader
Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader, More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco, Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader has a rating of 3.5 stars
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Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader, More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco, Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader
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  • Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader
  • Written by author William Saunders
  • Published by University of Minnesota Press, November 2005
  • More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco
  • More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry’s Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for t
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Book Categories

Authors

Introduction : the work of architecture in the age of commodification
1Spectacle and its discontents; or, the elusive joys of architainment1
2Less for less yet : on architecture's value(s) in the marketplace8
3Brand aid; or, the Lexus and the Guggenheim (further tales of the notorious B.I.G.ness)22
4Hyphenation nation : blurred forms for a blurred world34
5Architecture for sale(s) : an unabashed apologia47
6Rocking for the clampdown : creativity, corporations, and the crazy curvilinear cacophony of the experience music project60
7Rockbottom : villa by OMA78
8Inside the blue whale : a day at the bluewater mall88
9We dig graves - all sizes100
10The second greatest generation113


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Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader, More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco, Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader

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Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader, More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco, Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader

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Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader, More than ever, architectural design is seen as a means to promote commercial goals rather than as an end in itself. Frank Gehry's Guggenheim Museum in Bilbao, for example, simply cannot be considered apart from its intended role as a catalyst for the eco, Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader

Commodification and Spectacle in Architecture: A Harvard Design Magazine Reader

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