Chinese Multinationals Book

Name: Chinese Multinationals, , Chinese Multinationals Book, Chinese Mu
Brand: WonderClub
SKU: 9789812835598
Price: 99.99 USD
Availability: InStock
Rating: 2 (2 reviews)

2 Ratings

Chinese Multinationals, , Chinese Multinationals

2 out of 5 stars based on 2 reviews

Chinese Multinationals
Written by author Jean-Paul Larcon
Published by World Scientific Publishing Company, Incorporated, December 2008
Tsinghua School of Economics and Management was established 1984 by Professor Zhu Rongi who later became the fifth premier of the people's Republic of China. Committed to excellence in both research and teaching, Tsinghua SEM is one of the first economics

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Foreword Liu Chuanzhi Liu, Chuanzhi

Preface Zhao Chunjun Zhao, Chunjun

1 Corporate Strategies of Chinese Multinationals Jin Zhanming Jin, Zhanming 1

2 China's Go Global Policy Li Zhaoxi Li, Zhaoxi 31

3 China's Outward Foreign Direct Investment Li Zhaoxi Li, Zhaoxi 49

4 The Internationalization Process of Chinese Multinationals Kang Rongping Kang, Rongping 77

5 International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL Hu Zuohao Hu, Zuohao Wang Gao Wang, Gao 99

6 Technology-Based Competition and Chinese Multinationals Jean-Paul Larcon Larcon, Jean-Paul Genevieve Barre Barre, Genevieve 127

7 Innovation & Knowledge Transfer in Chinese Multinationals Li Donghong Li, Donghong 151

8 Corporate Culture and Organization of Chinese Multinationals Wang Yihua Wang, Yihua 167

9 Chinese Multinationals and Global Value Chains Lenovo Francois Duhamel Duhamel, Francois 193

10 Alliances, Joint-Ventures and Chinese Multinationals Pierre Dussauge Dussauge, Pierre 207

Conclusion: China's Unique Advantage 229

Annex 1 231

Annex 2 237

Abbreviations 251

Tables, Figures and Boxes 255

Bibliography 257

Index 259

Title: Chinese Multinationals

Manufacturer:

WonderClub

Item Number: 9789812835598

Publication Date: December 2008

Number: 1

Product Description: Chinese Multinationals

Universal Product Code (UPC): 9789812835598

WonderClub Stock Keeping Unit (WSKU): 9789812835598

Rating: 2/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/55/98/9789812835598.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 10 - Jun 9 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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David Williams

reviewed Chinese Multinationals on August 13, 2013

Chinese Multinationals

An okayish book for someone reading up on Chinese culture and about doing business in China for the first time.

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