China Business Challenges in 21st Century Book

For foreign business to succeed in China, it needs to be better informed of the challenges that China is faced with today. China was a centrally planned economy with very little international ties only three decades ago. Thus, it has to catch up for the lost years when there was neither opportunity to gain management experience nor any meaningful legal and regulatory framework to speak of. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today. The book consists of four sections:

• the business environment;
• management issues;
• sales and marketing;
• international business.

About the Editors:
Oliver H. M. Yau is Professor of Marketing at the City University of Hong Kong. Henry C. Steele was Head and Associate Professor at the Department of Marketing and International Business, Lingnan College, Hong Kong.