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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers Book

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers, Praise for Chasing Youth Culture and Getting It Right This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on findin, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
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  • Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
  • Written by author Tina Wells
  • Published by Wiley, John & Sons, Incorporated, 4/26/2011
  • Praise for Chasing Youth Culture and Getting It Right "This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on findin
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Authors

Preface.

Acknowledgments.

Part One Introducing Generation 2.0.

1 Meet the Kids: Say Hello to the Newest Wave of Millennials.

2 The Tribes and Their Trends: Figuring Out What Kids Want When They’re More Different than Alike.

Part Two What Millennials Want Now.

3 “I Want It”: What Millennials Buy and Why.

4 “I Texted You :)”: Screen Time, All the Time: How Technology Is Rewiring the New Millennial.

5 “Awesome!”: Everything Old School Is New Again: Why Some Brands Will Be Around When Millennials Have Kids of Their Own.

6 “I Just Want to Be Mii (and Me)”: The Importance of Letting Kids Be Kids.

Part Three Young Today, Grown Tomorrow.

7 BuzzSpotting: Tween and Teen Trends That Will Change the Way We Live and Work.

8 The Coming of the Global Mobile: How the New Millennials Will Shape the Future.

Notes.

About the Author.

Index.


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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers, Praise for Chasing Youth Culture and Getting It Right
This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on findin, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers, Praise for Chasing Youth Culture and Getting It Right
This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on findin, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers, Praise for Chasing Youth Culture and Getting It Right
This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on findin, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

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