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Introduction | 9 | |
Short and simple: Fuzzy writers force readers to do their work | 11 | |
On the purpose of ink: Octopus writing sinks readers in a sea of words | 15 | |
People will little note nor long remember a cluttered sentence: Lincoln's restraint made words at Gettysburg timeless | 18 | |
Wordiness: Never so bethump'd with words! | 22 | |
The writing path can be bumpy or smooth The building blocks of sentences pave the way | 27 | |
Short words: Simple phrasing protects clarity | 31 | |
In a surprise move: Do journalists speak as they write? If they did, here's how it would sound | 35 | |
Fadspeak: Gag me to the max fer sure | 38 | |
Overwriting: Literature's Elvis on velvet | 41 | |
Make stories speak to readers: If your copy doesn't talk the talk, your audience might not hear | 44 | |
To catch an eye: Write strong and attractive captions | 47 | |
Rethinking headlines: Good heads open a door into the story | 51 | |
Language myths hinder graceful writing: Wordsmiths split hairs on infinitives, verbs | 60 | |
Grammatically speaking: Writers should avoid polluting the language environment | 63 | |
Pet peeves: Go ahead, ax me about irregardless | 67 | |
Spell-checkers: Don't jump to conclusions when playing with checkers | 70 | |
Notes on usage: Accepted and traditional definitions are the safest | 74 | |
Solving the Ambrose Bierce mystery: Why do people want to put a straitjacket on the language? | 85 | |
Speech is communication, too: Updating you on the rain event and trackage | 88 | |
Popular expressions: Misunderstanding is just a hair's breadth away | 92 | |
Zimmerman leads can put flesh on bare-bones facts: But dull is dull, despite device | 94 | |
Clause and effect: Backing in can wreck a lead | 100 | |
Avoiding the predictable: When the drop-dead lead is just a dead lead | 104 | |
The light approach: In writing, humor is serious business | 108 | |
Fresh approaches: The right detail can make you want more | 112 | |
Allusions: Food for the mind, nourishment for the soul | 116 | |
Important imports: Some common foreign expressions have no English equivalent | 120 | |
Making the difficult easy: Analogies can help readers understand | 124 | |
Literary tricks: Don't be afraid to write stories that read like fiction | 129 | |
Sound and sense: If not overdone, poetic devices can enrich your writing | 132 | |
Composition: Short and choppy can damage sequence, meaning | 136 | |
Attribution, she said: Overuse and tense problems get in the story's way | 140 | |
Quotations: The spice of write: Paraphrasing is the lost art of pruning quotes | 144 | |
Language skill and credibility: Mistakes make readers doubt | 153 | |
Avoiding pronoun pitfalls: When in doubt about who or whom, try a substitution | 157 | |
Comma sense: Common comma causes uncommon problems | 160 | |
Editing the wire I: Formula writing can be habit-forming | 164 | |
Editing the wire II: Wire editors shouldn't assume perfect readiness of wire copy | 168 | |
Taking risks: Why should you? Good writing is safe writing | 171 | |
Missed opportunity: Creativity seeks stories, not reports | 175 | |
Me, myself and I: Modesty covers a multitude of sins in first-person writing | 179 | |
Loaded language I: Avoiding the slant | 182 | |
Loaded language II: Readers have a right to fair and objective reporting | 186 | |
Pretty lies: Precision and accuracy strip away the mask of euphemism | 190 | |
Sexism in print: The excesses of political correctness have hushed legitimate complaint | 194 | |
Politispeak: Pols often disfigure figures of speech | 198 | |
Tips for coaching writers: Creating the right climate promotes teamwork | 201 | |
Index | 205 |
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